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Tuesday, April 10, 2001
ESPN.COM, AT&T WIRELESS & CHEVY TRUCKS TEAM UP TO TAKE SUBSCRIBERS COURTSIDE FOR THE WIRELESS TOURNEY PICK'EM GAME


ESPN.com, AT&T Wireless and Chevy Trucks have teamed up to get AT&T Digital PocketNet® users off the bench and into the action with ESPN.com's first-ever wireless Tourney Pick'Em Game, a round-by-round game surrounding the Men's NCAA Division I Tournament. ESPN.com is part of the Walt Disney Internet Group (NYSE:DIG).

Chevy Trucks is the presenting sponsor of the Tourney Pick'Em Game as well as the online printable version of ESPN.com's men's tournament bracket pages. SkyGo, Inc., the authority on wireless advertising, will create and serve the ads that will promote Chevy Trucks.

The Tourney Pick'Em Game, available exclusively to AT&T Wireless data subscribers at no extra charge, appears today under the main and sports menus on AT&T Digital PocketNet service. From Selection Sunday through the championship game, customers can make their picks and also receive up-to-the-minute scores, schedules and other tournament news via their Internet-ready phones. AT&T Digital PocketNet customers can compare their picks to those of other players and receive results of each game. Once registered, users can choose their teams round-by-round, making changes or picks up until the tip-off of each tournament game. Walt Disney Internet Group (NYSE:DIG) manages many of the most popular Web sites and services, including Disney.com; ESPN.com; ABC.com; and ABCNEWS.com. Additional properties include Family.com, Mr.Showbiz, Movies.com, Wall of Sound, DisneyAuctions.com, DisneyStore.com, DisneyVacations.com, Soccernet.com and NFL.com. Walt Disney Internet Group also produces Enhanced TV telecasts in conjunction with select ABC Television and ESPN programming and includes the catalog operations of The Walt Disney Company and 19 Disney-branded international properties. Steve Bornstein is the chairman of Walt Disney Internet Group, which is headquartered in North Hollywood, CA, and has operations in Bristol, CT; Seattle; New York; and London.

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Contacts: Ashley Swadel, ESPN.com (212) 672-2507 or ashley.c.swadel@dig.com Danielle Perry, AT&T Wireless (201) 576-7707 or danielle.perry@attws.com