Some executives that work with James are also seeing a bump in business, including his publicist.
"We've picked up a couple clients since being associated with LeBron," said Alexandria Boone, a former public relations consultant with the Cavs who now runs Cleveland-based Gap Communications Group. "If you can deal with all the media requests and issues associated with LeBron James, you can deal with anyone."
Erroll Williams, whose company On Sports made James' St. Vincent-St. Mary uniforms, said his business could triple from $2 million last year to $6 million this year. Although Williams' jerseys cost $135 for silk screened design and $245 for tackle twill, he says everyone wants it to look like LeBron's jersey.
"My numbers are going to go through the roof," said Williams, whose company is based in San Jose, Calif. "We'll have more than 100 schools buying in a day in age when school budgets are tight. That's the LeBron factor."
-- Darren Rovell