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|Doesn't Coach K look like the one with the power in this picture?|
"One other thing that really stands out in my mind is the word recognition or visibility," Elmore added. "People want to be on television because it opens the door to recognizing their institution and their conference. And in this day and age, even though people aren't making money, many schools are striving to just break even. And in doing so, they essentially have to put themselves on the map. It's become what a lot of people call an arms race, where you do more and more and you spend more and more and you go further and further to get that edge that allows you to be recognized, that allows you to sell more tickets and bring in more money to the institution. "And then you talk about ironies. This thought process that being on television, winning ... those things don't really translate into more endowments from boosters and from alumni. It doesn't translate into dollars."
|Roy Williams will probably become the No. 1 fund-raiser at UNC.|