Tuesday, May 2, 2000
For ESPN.com, the hits just keep on coming
May 2, 2000
ESPN Internet Group (EIG), the worldwide leader in online sports, also remains the producer of the stickiest sports content on the Web, with users spending an average of nearly 42 minutes on EIG sites in March, according to Media Metrix. By comparison, the second-ranked sports entity in terms of stickiness registered 27.6 average minutes per unique user in March. EIG is part of GO.com (NYSE:GO).
Avg. minutes/unique user
ESPN Internet Group sites
Fox Sports sites
"This is an outstanding figure," said John Skipper, senior vice president and general manager, ESPN Internet Group. "It proves that, once sports fans reach our services due to ESPN and GO.com's tremendous promotional power, our superb content - an outstanding newsgathering organization coupled with the best games and interactive features - keeps them at the site."
ESPN.com is part of GO.com (NYSE:GO), the Internet business of The Walt Disney Company. GO.com manages some of the Internet's most popular Web sites, including the GO.com portal, as well as ABC.com, ABCNEWS.com, ABCSports.com, Disney.com, Disneystore.com, DisneyTravel.com, Family.com, ESPN.com, ESPNstore.com, EXPN.com, Mr. Showbiz, NASCAR Online, NBA.com and NFL.com. Steven M. Bornstein is the chairman of GO.com, which is headquartered in North Hollywood, California, with operations in Sunnyvale, California, Seattle, New York, Bristol, Connecticut, and London.