Friday, September 17, 2010
After his retirement from playing in 1989, James went on to become a radio analyst for SMU college football games and then the sports anchor for KDFW-TV. During this time, he also appeared on ESPN as a studio analyst on the College GameDay and College Football Scoreboard programs. In 1996, he joined CBS where he served as a studio analyst on their College Football Today as well as The NFL Today programs before becoming a game analyst on NFL on CBS with Kevin Harlan. During his CBS stint, he also served as a reporter during the NCAA Men's Basketball Championship as well as the 1998 Winter Olympics. In 2003, James moved to ABC.
He served as a studio analyst on their college football coverage through the 2008 season. He also appears as an analyst on ESPN's Thursday night package as well as other college football programs such as College Football Live. He was teamed with Mike Patrick and sideline reporter Heather Cox as game analyst for the 2009 season, working ESPN on ABC Saturday afternoon broadcasts, while still working the Thursday night package.
James now lives in Celina, Texas with his wife Marilyn and their four children. His brother Chris was a Major League Baseball player from 1986 through 1995. His son Adam is a receiver for Texas Tech. He also operates his own broadcasting school, called the Craig James School of Broadcasting.