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Thursday, August 10, 2000
New ad campaign to highlight ESPN's Sunday morning lineup


August 10, 2000

"SUNDAY MORNING RITUALS"

ESPN's New Campaign Highlights Sunday Morning Shows - SportsCenter, SportsWeekly, ESPN The Magazine Sports Reporters, Outside the Lines and Sunday NFL Countdown

ESPN's new on-air promotional campaign - "Sunday Morning Rituals" for its Sunday morning block of live sports news and information programs - will feature different scenes demonstrating that Sunday mornings on ESPN have become part of the sports fan's weekly ritual. The spots will debut on ESPN Saturday, Aug. 12, and will also run on ESPN2, ESPN Classic and ESPNEWS.

The campaign, from Wieden + Kennedy New York, will portray ESPN's Sunday morning block as an integral part of the Sunday morning routines of famous sports personalities and regular people. The promos were shot on location in private homes in Maplewood, N.J. and Old Westbury in Long Island, N.Y. The vignettes are set to original music by SUPERCHUNK of Chapel Hill, NC.

"This campaign is designed to build awareness for this block of quality programming that make ESPN the Sunday morning destination for sports fans," said Aaron Taylor, ESPN director, advertising and program marketing. "Political junkies flip from talk show to talk show on Sunday mornings. ESPN offers sports fans the equivalent of the political junkies' Sunday morning ritual - on one network."

Vignettes include:

  • Tennessee Titan Eddie George peeks at his favorite ESPN Sunday morning news show while preparing breakfast for his mother and grandmother.
  • Duke Coach Mike Krzyzewski washes his face as he simultaneously watches ESPN's Sunday morning programming.
  • Dallas Star Mike Modano can't resist glancing at the TV for a peek at ESPN while combing his dog's fur.

    ESPN Sunday Morning (All Times Eastern)

    9.00 a.m. - SportsCenter
    9:30 - SportsWeekly Presented by State Farm
    10:00 - ESPN The Magazine Sports Reporters Presented by AT&T
    10:30 - Outside the Lines Presented by 1-800-CALL-ATT
    11:00 - SportsCenter

    ESPN's "Sunday Morning Rituals" promotional campaign will also include Sunday NFL Countdown when it begins Sunday, Sept. 3 at 11 a.m. ET