Soft-drink brand agrees to 5-year deal with ACC

Updated: April 25, 2005, 6:27 PM ET
Associated Press

GREENSBORO, N.C. -- The Atlantic Coast Conference finally has its football championship game like the Big 12 and Southeastern conferences. Now the ACC will also have the same title-game sponsor.

Soft-drink brand Dr. Pepper agreed to a 5-year deal with the ACC and ABC Sports to sponsor the title game, the league announced Monday. The first league title game will be played Dec. 3 in Jacksonville, Fla., and will be televised by ABC.

The league expanded to 11 teams last summer by adding Miami and Virginia Tech from the Big East Conference. The ACC adds a 12th member when Boston College joins in July, ending a contentious expansion saga that began two years ago.

The game is expected to earn the revamped conference about $6 million.

"We are confident that this is the beginning of a great new tradition in ACC football and the annual hallmark of what will be one of the most anticipated and meaningful games of the year," commissioner John Swofford said.


Copyright 2005 by The Associated Press