BYU encourages Provo to ``bleed blue''

Updated: October 9, 2003, 7:33 PM ET

PROVO, Utah -- Marion Green is a true-blue Brigham Young University fan, and he has the walker to prove it.

Green, 75, stormed the field Wednesday taking out three snowmen posing as football players for Colorado State University, BYU's Thursday night opponent.

Green lifted his walker and with a swift kick, took out the snowmen at the Crestview Care Center.

"It brings back old memories," said Green, a BYU fan who played on the offensive and defensive lines in high school.

After Green's dominating performance, a group of children mobbed the field, participating in a snowball fight between nursing home residents and employees. Green lobbed a few snowballs himself.

The snow was shipped in for the nursing home's participation in BYU's True Blue business decorating contest.

The weekly contest is sponsored by BYU and the Corporate Alliance. Contestants compete for the right to be highlighted on the video screen at LaVell Edwards Stadium during the game.

The goal of the contest is to "bleed blue," said Brett Eden, licensing and trademark specialist with BYU. In its second year, the contest has expanded to 89 businesses.

Stores have put up elaborate displays to show their BYU loyalty. One had an obstacle course, where a symbol of Colorado State's mascot was shot with squirt guns.

The Crestview Care Center created the makeshift football field and a Y Mountain made of snow outside the nursing home. Residents sat on the sidelines with white and blue balloons tied to their wheelchairs.

Eden wants the contest to help make Utah Valley be more like the city outside the University of Notre Dame. The Fighting Irish's colors saturate South Bend, Ind., he said.

Businesses are a big part of creating that atmosphere because they are more visible and include more people.

"Hopefully, within five years every business is decorating" before the games, Eden said.

Coney's Frozen Custard in Orem was draped in decorations this week. Previously, the store even tinted some of the custard blue as a show of BYU loyalty.

"Most of the management are BYU alumni, and we're all big football fans," said Philip Tice, assistant manager.

This story is from ESPN.com's automated news wire. Wire index