Tudor named title sponsor of United SportsCar

Updated: September 12, 2013, 6:54 PM ET
Associated Press

CHICAGO -- The International Motor Sports Association announced Tudor as the title sponsor of United SportsCar Championship.

The Swiss watch manufacturer signed a five-year deal that begins when the merged Grand-Am Series and American Le Mans Series launch at next January's 24 Hours of Daytona. Tudor is the lone subsidiary of Rolex.

The Tudor announcement comes on the heels of IMSA's recent deal with Continental Tire to become the exclusive tire supplier for three of its four United SportsCar Championship classes beginning in 2014.

Last month, IMSA also announced a five-year multimedia rights deal with FOX Sports.

The 2014 United SportsCar Championship schedule is expected to be announced in the near future. Series officials expect a 10- to 12-race calendar in its debut season.


Copyright 2013 by The Associated Press

This story is from ESPN.com's automated news wire. Wire index

SPONSORED HEADLINES

Comments

Use a Facebook account to add a comment, subject to Facebook's Terms of Service and Privacy Policy. Your Facebook name, photo & other personal information you make public on Facebook will appear with your comment, and may be used on ESPN's media platforms. Learn more.


ESPN TOP HEADLINES

MOST SENT STORIES ON ESPN.COM