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Always thinking.

Last summer, Tracy McGrady spent four days in war-torn Darfur, and what he saw inspired Not a Game, a doc shot by Josh Rothstein intended to enlighten the uninformed. Exec producer McGrady is shopping it to networks and plans to make it available to every classroom in America. "It was powerful and sad over there," says the Rockets star, whose T-Mac Alliance raises money to educate Sudanese children. "Hopefully, I can get the word out and help lessen the suffering."

NET GAINS Youth sports has its Facebook. Weplay.com facilitates parent-coach-kid communication and offers tips. Bonus: childhood snaps and vids of founding partners Peyton Manning, Derek Jeter, Tony Parker, LeBron James, Jennie Finch and Shaun Alexander.
TUBE NEWS Lance Armstrong has a closetful of yellow, but his legend will be cemented only after May 11. That's when he—or a reasonable likeness—will be a presenter at an awards show on The Simpsons.
TEAM DOC Filmmaker Leigh Simons is at work on From Puncher to Promoter, about Oscar De La Hoya. Production, which began in 2003, continues through the boxer's final three fights this year. "He wishes he knew how to ride a horse," says Simons. "Then maybe he'd fall off, break a leg and quit boxing. He has the disease."

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