MEDIA BLITZ

Want irony? Hurricane Gustav left filmmaker Franklin Martin and narrator Terry Bradshaw working out of a trailer as they promoted Walking on Dead Fish, their doc about East St. John H.S.'s post-Katrina gridders. "They slept in trailers as they overcame racial issues and rivalries," Martin says. "I saw a modern-day Remember the Titans." Writer-director Billy Ray (Flight Plan) has penned a scripted version. Both Harrison Ford and Kevin Costner have discussed playing coach Larry Dauterive.

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PAGE-TURNER New to stores: TO's Finding Fitness. Included within are diet tips (think egg whites and fruit), workouts heavy on resistance bands (conveniently for sale on TObands.com) and philosophy. "My mind-set, along with my faith, brought me back from that injury in Philly," Owens says. And while he doesn't advise asphalt sit-ups, he says, "If you do my routine in the driveway, maybe you can get a tan."

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TUBE NEWS Two years after Comedy Central nixed a SportsCenter spoof, Sports Soup (remember Talk Soup?) comes to Versus on Oct. 14, hosted by comedian Matt Iseman … On CW's The Game (Oct. 3), Derwin Davis panics over a gal pal's upcoming pregnancy test, then fields advice from a shady bystander. Says Rudy Gay, who plays said bystander: "I already told Mom she can't watch it."

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