Local tourneys, other players to feel effects of Tiger, Buick breakup
Perhaps the sting is lessened somewhat by knowing that the little guy is not the only one suffering through these economic times. Even one of the most famous athletes in the world has to take a hit.
Tiger Woods, we can safely say, is going to be just fine, despite having to do without the $8 million or so a year General Motors was paying him to be a spokesman for its Buick line of cars. Effective Dec. 31, the beleaguered company is cutting short its five-year deal that started in February of 2004.
And while Woods has multimillions of dollars' worth of endorsement deals to fall back on -- not to mention more than $82 million in career PGA Tour earnings -- this ought to be yet another harsh warning that golf at the professional level is in for a rough ride.
There are those who had a tough time believing that Woods was driving around town with wife Elin and baby Sam in a Buick Lucerne, but it is still easy to understand why Buick sought to hook itself to the champion golfer in 1999."We feel he has been good beyond belief," said Larry Peck, Buick's golf marketing manager, at this summer's Buick Open -- where Woods was unable to compete due to knee surgery. "To partner with arguably the No. 1 athlete of all time -- not just golfer -- we feel we're getting tremendous value. He's so recognizable. He is such a great role model. He carries himself so well. He's a great partner.
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