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Nike to capitalize on Woods' historic shot

Updated: April 28, 2005, 4:40 PM ET
By Darren Rovell | ESPN.com

Two weeks after Tiger Woods' historic shot on the 16th hole in the final round of The Masters, Nike is finally ready to capitalize.

The company, in association with its advertising agency, Wieden+Kennedy, has produced a TV ad using the raw footage and audio from the shot, which Woods holed from just off the green, interspersed with commercial messages:

"We gave you a wedge with more feel. You showed us what it could do."

"We gave you a ball with more control. And you didn't ...

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