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Tiger endorsement firsts: U.S. beverage deal, licensing agreement

Updated: October 17, 2007, 12:08 AM ET
Associated Press

Tiger Woods will have his own brand of sports drink next year under an endorsement deal announced Tuesday with Gatorade that marks a couple of firsts for the world's No. 1 golfer -- his first U.S. deal with a beverage company and his first licensing agreement.

Gatorade said it will introduce "Gatorade Tiger" in March, with more products to follow. Woods even picked out the flavors himself, with the drink available in a cherry blend, citrus blend and grape.

Terms of the deal ...

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