Tag Heuer drops Tiger from U.S. ads

Updated: December 18, 2009, 10:50 PM ET
Associated Press

GENEVA -- Swiss watch maker Tag Heuer says it will not use Tiger Woods' image in advertising campaigns in the United States for the foreseeable future.

Tag Heuer CEO Jean-Christophe Babin told Swiss daily Le Matin on Friday that the company was reacting to "recent events" surrounding the golfer.

"We recognize Tiger Woods as a great sportsman but we have to take account of the sensitivity of some consumers in relation to recent events," Babin was quoted saying.

Woods has ...

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