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Tiger Woods hired as pitchman in Japan

Updated: July 3, 2011, 11:29 AM ET
Associated Press

NAGOYA, Japan -- Tiger Woods has signed a three-year deal to promote a Japanese pain reliever, his first endorsement since he was caught in a sex scandal toward the end of 2009.

The deal with Kowa Company Ltd. is geared only toward the market in Japan. Woods already has filmed commercials for "Vantelin Kowa," a heat rub used to relieve muscle and joint pain. The commercial is to be shown in Japan starting next month.

"When looking for a person for a new TV commercial for the ...

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