LPGA unveils new 'athletic' tour logo
The "swinging lady" has received a facelift.
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| New logo |
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| Old logo |
The LPGA released a new logo on Wednesday, an updated version of the "swinging lady" mark, its fourth different logo in the tour's 58-year history.
"We designed a logo that represents the power, strength and athleticism of our LPGA athletes, and with the use of the bold colors, highlights our international membership and global business," said LPGA Commissioner Carolyn F. Bivens. "This new logo underscores the changes in women's sports and the LPGA in recent years, and communicates the LPGA's bright future."
The LPGA-owned and operated 2007 season-ending ADT Championship in November at Trump International Golf Club in West Palm Beach, Fla., will mark the first event to fully display the new LPGA logo.
