For Immediate Release
June 30, 2008
ESPN RISE Announces Boost Mobile Elite 24 Event Sponsors
First Two Players for 2008 Event Announced
ESPN RISE announced today that Boost Mobile will return for the third year as the title sponsor for the Boost Mobile Elite 24 event. Boost Mobile has been the title sponsor of the event since it was founded in 2006 by RISE Magazine, an ESPN RISE publication. Additionally, Under Armour will join the event as a sponsor for the first time as the official apparel provider.
Held at New York's Rucker Park on Friday, August 22, the Boost Mobile Elite 24 game will feature Class of 2009 high school phenoms Lance Stephenson (Lincoln High School, New York, N.Y.) and Derrick Favors (South Atlanta High School - Atlanta, Ga.) - the first two players selected to play. ESPN RISE will continue to announce the roster during the next month.
"Boost Mobile and Under Armour have a proven track record working with ESPN and its assets, their involvement along with our other marketing partners is a testament to the caliber of the Boost Mobile Elite 24 event," said James Brown, senior vice president, ESPN RISE. "Their contributions in the high school sports arena are numerous; we look forward to a long and productive relationship."
Additional marketing partners for the Boost Mobile Elite 24 event include equipment provider Spalding and New York City-based radio station Hot 97, an Emmis Communications property.
"We've enjoyed a long-standing relationship with ESPN RISE," said Stacy Stewart, events manager, Boost Mobile. "As one of Boost Mobile's premier events, we are thrilled to be back at Rucker for the third consecutive year."
Steve Battista, Under Armour's Senior Vice President, Brand said: "Rucker Park has an unmatched reputation for displaying the highest-level of on-court performance. The young athletes competing in the Boost Mobile Elite 24 are playing to be immortalized with the legends that came before them and we're honored to provide them with the performance apparel that will enable them to perform their best."
Stephenson, who returns to the Boost Mobile Elite 24 for his third year, is the latest great playmaker at Lincoln High School - following great Lincoln Alums Stephon Marbury and Sebastian Telfair. The 6-foot-6 guard has led the Railsplitters to three city titles and two state championships and is known for his clutch performances including dropping 27 points in this year's city title game and 16 points and 12 boards in the state championship game.
As a junior last season Favors averaged nearly a triple-double (23.7 pts, 17.1 rebs 9.1 blks) and at 6-foot-9 reminds many of fellow Georgia-native Dwight Howard. The reigning Gatorade State Player of the Year award winner delivered one of his signature games against nationally ranked senior forward Terrelle Pryor and Jeannette High School (Jeannette, Pa.) squad when he delivered a 42-point, 20-rebound, and 12-block performance.
About Boost Mobile Elite 24
Launched in 2006 by RISE Magazine, the Boost Mobile Elite 24 is the only basketball event in the country to feature the top 24 high school male basketball players regardless of class year or shoe affiliation. Played at New York's famed Rucker Park, Boost Mobile Elite 24 touts alumni that include top 2008 NBA draftees Michael Beasley, Jerryd Bayless and Kevin Love, and college bound freshmen Brandon Jennings (Arizona), Tyreke Evans (Memphis) and Jrue Holiday (UCLA). The game has featured guest coaches that include NBA stars Ben Gordon, Jason Kidd and Baron Davis; and its inaugural game was the subject of the documentary "Gunnin' for that #1 Spot", which debuted at the 2008 Tribeca Film Festival, and was produced by Beastie Boy Adam Yauch and his production company Oscilloscope.
About ESPN RISE
ESPN RISE represents ESPN's commitment to providing its core fans, high school athletes, and their fans with content that celebrates high school sports in a unique way - across all of ESPN's platforms. ESPN RISE assets include RISE, GIRL, Hardwood and Gridiron magazines; Hoopgurlz.com; and Student Sports and its StudentSports.com and DyeStat.com, as well as its more than 160 grassroots high school sports events including Elite 11, Area Code Baseball and Nike Combines/Nike SPARQ Mini Camps. ESPN has a 20-year-history of covering high school sports (1980s) including boys' and girls' basketball, football and lacrosse competitions.
About Boost Mobile
Boost Mobile is a lifestyle brand and division of Sprint Corporation (NYSE: S) that offers wireless phones and services with no contracts, credit checks or activation fees. Boost is among the most popular prepaid wireless brands in the U.S. and now has 4.4 million customers - the majority of which are 18 to 34 years old. Boost-branded wireless phones with its exclusive Boost® Walkie-Talkie service are available nationwide at approximately 17,500 major retail and independent wireless dealer locations; with Re-Boost® available at approximately 100,000 locations throughout the U.S. Purchase and experience Boost on the web at MySpace, Facebook and www.boostmobile.com.
About Under Armour, Inc.
Under Armour® (NYSE: UA) is a leading developer, marketer, and distributor of branded performance apparel, footwear, and accessories. The brand's moisture-wicking synthetic fabrications are engineered in many different designs and styles for wear in nearly every climate to provide a performance alternative to traditional natural fiber products. The Company's products are sold worldwide and worn by athletes at all levels, from youth to professional, on playing fields around the globe. The Under Armour global headquarters is in Baltimore, Maryland, with European headquarters in Amsterdam's Olympic Stadium, and additional offices in Denver, Hong Kong, Toronto, and Guangzhou, China. For further information, please visit the Company's website at www.underarmour.com.
For more information, please contact:
Crystal Howard, ESPN: (212) 515-1109 / email@example.com
Danielle Alvarez, Boost Mobile: (949) 789-4734 / firstname.lastname@example.org
Tai Foster, MWW@Deutsch for Under Armour, Inc.: (201) 460-2839 / email@example.com