Just as Kobe Bryant took the reins Tuesday night to lead the Lakers in an overwhelming playoff Game 5 win against the Oklahoma City Thunder, he also is showing how much clout he has in the marketplace.
Bryant's No. 24 jersey again is the top-seller in the NBA, the league announced Wednesday. His jersey also was No. 1 in 2008-09.
The Lakers were the top team in NBA merchandise sales, as has been the case in seven of the past eight seasons.
The Celtics were No. 2 in team merchandise sales for the second season in a row. The Cavaliers, Bulls and New York Knicks round out the top five.
Bryant changed his number from 8 to 24 at the beginning of the 2006-07 season. Bryant wore No. 8 for the first 10 years of his career.