Clippers season-ticket prices stable
For the fourth consecutive year, the Clippers declined to raise their season-ticket prices despite a 7.9 percent jump in attendance that can be largely correlated with Griffin's arrival and dominant rookie season.
The team declined comment. However, ESPNLosAngeles.com obtained ticket information that confirms the prices of Clippers' season-ticket packages remain unchanged.
The most expensive courtside seats ran $48,400 for a full 41-game home season. The cheapest full-season seats in the third level of Staples Center ran $396.
The Clippers averaged 17,742 fans in 2010-11, a 7.9 percent increase from the 16,343 they averaged in 2009-10.
According to Team Marketing Research's annual fan cost index report for the 2009-10 season, the Clippers' average ticket cost $51.47, well above the league average of $47.66 but well below the Los Angeles Lakers' $95.25 average ticket, highest in the NBA.
The average cost for a family of four to attend a Clippers game last year was $313.86, ninth-highest in the league.
In the brochure sent to season-ticket holders this spring, the team implied that it wanted to reward its loyal fans who had held onto their seats while the team lost 116 games combined the previous two seasons.
"The Clippers have been discovered," the first page of the Griffin-themed brochure reads. "The buzz about this young, talented team has spread like wildfire. Like all true Clippers fans, you just smile. As a season ticket holder you've experienced it all firsthand."
Griffin is featured in nine of the 13 photographs in the brochure. Other players featured include Eric Gordon, DeAndre Jordan, Al-Farouq Aminu and, strangely, Baron Davis, who was traded to Cleveland in late February.
A team spokesman attributed that to a "quirk of timing," because most of the season-ticket materials were shipped Feb. 14, 10 days before Davis was traded.
Ramona Shelburne is a reporter and columnist for ESPNLosAngeles.com.
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