Farmers to sponsor L.A. NFL stadium

Updated: February 2, 2011, 9:44 AM ET
By Arash Markazi | ESPNLosAngeles.com

LOS ANGELES -- If the NFL does return to a proposed stadium in downtown Los Angeles, the league's newest venue will be called Farmers Field.

Developer AEG and Farmers Insurance Exchange announced the naming rights deal Tuesday in advance of a news conference attended by local politicians, athletes and businessmen.

They did not reveal terms of the pact, but sources told ESPNLosAngeles.com that it is worth $700 million over 30 years, making it the largest naming rights agreement. Sources ...

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