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Rockies seek trademark protection for 'Rocktober'

Updated: October 21, 2007, 3:37 PM ET
Associated Press

DENVER -- "Rocktober!" -- It's become the rallying cry for thousands of fans who've followed the Colorado Rockies' improbable streak into the World Series.

It's appeared on newspaper headlines and fans' signs at Coors Field. Gov. Bill Ritter proclaimed October "Rocktober" in the midst of the Rockies' surge, 21 victories in their last 22 games, with the word written in Rockies purple.

Now the team's lawyers want to determine who gets to use the buzzword, at least anytime there's ...

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