How the scoring was tabulated

A market breakdown of potential future home for the Montreal Expos.

Originally Published: August 21, 2003
By David Hallstrom | Special to

Population, growth and estimated attendance
Population and population growth come from the 2000 U.S. Census and 2001 Canadian census. For North Jersey, Bergen, Essex, Hudson, Morris and Passaic counties were used. For Washington D.C./Northern Virginia, counties included were Montgomery and Prince George's counties in Maryland, Arlington, Fairfax, Loudon and Prince William counties in Virginia.

For estimated attendance, the average attendance as a percentage of population for the last five years of each major-league team served as the base template. The markets were broken down into extra large (over 9 million), large (over 5 million to 9 million), medium (over 3 million to 5 million) and small (under 3 million) with the corresponding percentage applied to each city.

Market Population Estimated att. Market size
D.C./N. Virginia 3,877,833 2,259,381 Medium
Montreal 3,426,350 1,996,329 Medium
North Jersey 3,251,303 1,894,339 Medium
Monterrey 3,236,604 1,885,775 Medium
San Juan 1,967,627 1,813,463 Small
Portland 1,918,009 1,767,733 Small
Orlando 1,644,561 1,515,710 Small
Sacramento 1,628,197 1,500,628 Small
Indianapolis 1,607,486 1,481,539 Small
Las Vegas 1,563,282 1,440,799 Small

TV households
TV households came from Nielsen, except San Juan, Monterrey and Montreal, which Nielsen doesn't measure. For San Juan, data from Univision, which measures TV households on the island as a whole, was used. That number was multiplied (1,298,201) by the percentage that San Juan is of the population (65 percent). For Monterrey, information from an IBOPE (the Nielsen of Mexico) report was used. For Montreal, figures from the 2001 census and a CBC report was used.

Market TV households
North Jersey 7,282,320
D.C./N. Virginia 2,169,230
Montreal 1,403,186
Sacramento 1,227,600
Orlando 1,224,470
Portland 1,061,080
Indianapolis 1,019,870
Monterrey 906,249
San Juan 843,830
Las Vegas 585,440

Median income
Census data was used for median household income. For the North Jersey, D.C./Northern Virginia and Portland areas, the median household income per county times the number of households in each of the metropolitan counties was divided by the total number of households in the metro area. For Montreal, the median household income was multiplied by .724, a recent published exchange rate. The per capita GDP for Monterrey and the rest of Mexico was multiplied by 4.1 (average household size) then multiplied by 63.7 percent, which is the ratio of U.S. per capita income to per capita GDP.

Market Median income
D.C./N. Virginia $64,753
North Jersey $55,000
Portland $47,729
Las Vegas $44,616
Sacramento $43,816
Indianapolis $40,421
Montreal $38,651
Monterrey $36,214
Orlando $27,772
San Juan $14,412

Baseball history
The most arbitrary of the categories. A community received one point for every year it had a minor-league team and two points for every year with a major-league team. North Jersey was awarded points for both Jersey City and Newark. D.C. earned points for the Senators, Cannons, Alexandria Dukes and Bowie BaySox.

Market Points
D.C./N. Virginia 178
Montreal 112
Portland 109
Indianapolis 105
North Jersey 103
Orlando 72
Monterrey 66
Sacramento 58
Las Vegas 28
San Juan 4

Fortune 500 companies
Fortune 500 headquarters was the criteria, except for Montreal. There are 42 companies on the Canadian Business 500 that, after multiplying their revenues by .724 would qualify for the Fortune 500. Eight of those are based in Montreal.

Market No.
North Jersey 21
D.C./N. Virginia 17
Montreal 8
Indianapolis 4
Monterrey 4
Las Vegas 3
Orlando 2
Portland 1
San Juan 0
Sacramento 0

Other professional sports teams
MLB, NFL, CFL, NBA and NHL franchises in the market. All New York City teams counted for North Jersey except the Islanders and all Baltimore teams for D.C.

Market No.
San Juan 0
Las Vegas 0
Portland 1
Sacramento 1
Orlando 1
Monterrey 1
Montreal 2
Indianapolis 2
D.C./N. Virginia 5
North Jersey 8

David Hallstrom lives in Chicago. He served as Assistant Deputy Director for Economic Development for Illinois for eight years and authored economic impact reports for Comiskey Park and the Kane County Cougars.