ST. PETERSBURG, Fla. -- The Tampa Bay Devil Rays are
following through on a promise to practically reconstruct
themselves under new ownership.
The franchise has overhauled the front office and hired a new
manager since New York investor Stuart Sternberg took control of
the club last fall. Now, officials are pondering a possible name
"The new management team is looking at everything," spokesman
Rick Vaughn said Friday, adding that discussions about changing the
name are still in the "embryonic" stage.
"It could be subtle," Vaughn said. "It could be major."
The Tampa Tribune reported in Friday's editions that there will
be a name change for the 2007 season.
One of the options under consideration, even before Sternberg
became principal owner, was dropping "Devil" from the nickname.
Many fans already are accustomed to calling the club "Rays."
When Sternberg replaced founding owner Vince Naimoli in October,
he vowed to make whatever changes necessary to make the last-place
team more successful -- on and off the field.
One of his first moves was to announce parking will be free at Tropicana Field next season.
With a new owner in place, the Tampa Bay Devil Rays are looking for a fresh start, beginning with a name change.