Jeter cologne not for those who think Yankees stink

Updated: August 1, 2006, 11:06 AM ET
Associated Press

NEW YORK -- Derek Jeter cologne is on the way.

Derek Jeter
AP Photo/Avon, Stuart RamsonDerek Jeter's cologne will be called Driven.

Avon Products Inc. has signed the New York Yankees shortstop to a deal in which it will create a men's fragrance called Driven -- "reflecting the unique personality of one of the most driven men in America," according to a news release from the company.

The fragrance, the first in a line of men's grooming products bearing Jeter's name, goes on sale in November.

"I have been very involved with creating this fragrance -- everything from the blend of scents to the design of the bottle and logo," Jeter said in the news release. "I did have some help, however. Because women buy a large percentage of the men's grooming products sold in the U.S., I asked my mother Dot and sister Sharlee to be part of the project.

"I wanted to make sure the final product was something men would like to wear -- and that women would want them to wear."

The fragrance is a blend of chilled grapefruit, clean oak moss and spice.


Copyright 2006 by The Associated Press