White Sox slurp on promotion, will start games at 7:11
CHICAGO -- The White Sox will start weeknight home games at 7:11 p.m. as part of a sponsorship deal with the 7-Eleven convenience store chain.
White Sox spokesman Scott Reifert would not disclose the value of the three-year deal with the Dallas company Wednesday but said the revenue probably will be reinvested in the team or ballpark.
"We're just talking about four minutes, so it's not much of an inconvenience for the fans," Reifert said.
Margaret Chabris, a spokeswoman 7-Eleven, said the company has been trying to develop sponsorships with other teams and entertainment venues. The Chicago area was targeted because of its more than 180 7-Eleven stores.
"Every time the media announces the game's start time it will be a gentle reminder of our sponsorship," Chabris said.
Copyright 2006 by The Associated Press
- Rumors: Red Sox, Yankees in Lackey chase
- Olney: Underrated free agents
- Law: Grading the free agent closer market
- KEG: Early 2010 look-aheads
