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Season ticket prices go up for second time since 2000

11/7/2007 - MLB Colorado Rockies

DENVER -- The Colorado Rockies recently notified its season
ticket holders through a letter that prices will go up
approximately 15 percent in 2008.

The price of infield tickets, for example, will go from $30 a
game last season to $35 in 2008. Those same seats were $27 in 2006.

"We're still in the lower third of the majors," said Jay
Alves, the team's vice president of communications. "It's still a
great value."

The Rockies are raising season ticket prices for just the second
time since 2000.

"People have been understanding," Alves said. "We didn't
raise them when we were not as good on the field."

Alves said the team wasn't prepared to talk about the price of
individual game tickets for the 2008 season yet.

The Rockies remarkable run to their first World Series
appearance appears to be paying off at the ticket window as well.
The team said season ticket sales are up nearly 20 percent for the
2008 season. Last season, the club sold close to 15,000 season
tickets.

Alves said buying season tickets saves around $1,000 compared to
individual game prices.

"If they're a season ticket holder, there's another big value --
they're eligible for postseason tickets," Alves said.

The Rockies had an online ticket fiasco erupt when World Series
tickets went on sale. The first attempt went awry thanks to a
computer-system crash blamed on people trying to fool the system in
an effort to hoard tickets.

The Rockies said they eventually sold more than 50,000 tickets
in the second round of ticket sales in about 2½ hours.

The club apologized for the glitch and said selling tickets
online was the fairest way to distribute them.

The team won a franchise-record 90 games in 2007. Colorado
reeled off wins in 21 of 22 games -- including playoff sweeps of
Philadelphia and Arizona -- to reach the World Series, where the
Rockies were swept in four games by the Boston Red Sox.