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Ratings rise after record low in '02

10/19/2003

NEW YORK -- The television rating for the World Series
opener between the Florida Marlins and New York Yankees was up 16
percent from the record low set last year.

Florida's 3-2 victory Saturday night got a 10.9 rating and 20
share, Fox said Sunday. It was the third-lowest for a Series
opener, topping only San Francisco's 4-3 win over Anaheim in Game 1
last year (9.4) and Arizona's 9-1 rout of the Yankees two years ago
(10.4).

When Florida made its previous World Series appearance, in 1997,
its opener against Cleveland got an 11.3 rating.

Fox said the rating among women aged 18-34 was up 39 percent,
from 2.8 to 3.9.

The game got a 26.7 rating and 40 share in New York, and a
36.6/54 in Miami.

In Chicago, where the Cubs were eliminated by the Marlins on
Wednesday night, the rating was 12.0, up from 9.4 last year. In
Boston, whose Red Sox were eliminated by the Yankees on Thursday,
the rating dropped from 8.9 in 2002 to 8.6.

The average for both league championship series was a 10.7, up 65
percent from last year.

A ratings point represents 1,084,000 households, or 1 percent of
the nation's estimated 108.4 million TV homes.