<
>

Record-low ratings continue for World Series Game 3

10/25/2006 - MLB

ST. LOUIS -- World Series television ratings are as meager
as the Detroit Tigers' offense.

The St. Louis Cardinals' 5-0 victory Tuesday night was the
lowest-rated Game 3 in Series history, and the three-game average
also was the lowest ever.

Game 3 drew a 10.2 fast national rating and 17 share, Fox said
Wednesday, down 7 percent from the 11.0 rating last year for the
7-5, 14-inning win by the Chicago White Sox over the Houston
Astros. The previous record low for Game 3 was the 10.8 rating for
the Anaheim Angels' 10-4 win over the San Francisco Giants in 2002.

The three-game average of 9.9/17 was down 7 percent from the
previous low of 10.6/19, set last year.

"We're going for a World Series title. I'm not worried about
the TV ratings," Detroit pitcher Justin Verlander said.

In St. Louis, the game got a 51.9 rating and 66 share, and in
Detroit it received a 37.1 rating and 52 share. Fox spokesman Lou
D'Ermilio said that because smaller markets are involved in the
World Series this year, about 1 million fewer homes from the local
teams are tuned in.

"I even did my best to help the ratings in the ninth inning of
Game 2," said Tigers closer Todd Jones, who misplayed a
two-out comebacker, gave up an RBI double and hit a batter in
Detroit's 3-1 win Sunday night. "New York, New York, what can you
say?

"The ratings are good in Michigan, the ratings are good in St.
Louis and they're good in Birmingham, Alabama, that's all I care
about."

Asked about lower postseason ratings last week, baseball
commissioner Bud Selig said he didn't want to leap to conclusions.

"I'm not overly concerned," he said. "The teams' television
ratings all year have been spectacular. Let's wait until the World
Series is over."

He cited baseball's new seven-year deals with Fox and Turner
Sports, which will bring the sport a total of about $3 billion from
2007-2013.

"We've now renewed all our contracts for seven years and had
lots of competition," Selig said, "so apparently the people in
the television business like what they're seeing."

The national rating is the percentage of U.S. television
households tuned to a program, and each point represents 1,114,000
homes. The share is the percentage of households watching a
broadcast among those homes with televisions in use at the time.