Rockies opt for online sales only for World Series tickets

10/17/2007 - MLB Colorado Rockies

DENVER -- The Colorado Rockies have abandoned their plans to
sell World Series tickets in person by a lottery system, opting
instead for online purchases only.

The team announced the new plan on Wednesday, saying online
sales would be more fair.

It could be tough going, though, for fans without Internet

Tickets originally were to go on sale at Coors Field and
Rockies' Dugout Stores in the Denver area at 10 a.m. MDT Monday, as
well as online. The online-only sales will still begin at 10 a.m.

Prices range from $65 to $250 and are limited to four per
person. Games 3, 4 and 5 (if necessary) are scheduled in Denver
Oct. 27-29.

Club president Keli McGregor said the Rockies consulted with
Major League Baseball before making the change.

Rockies spokesman Jay Alves insisted the club's computers were
ready to go and said the staff is prepared for any crashes.

"We don't anticipate that, but if something happens, we're
ready for that too," he said. He declined to give details.

The switch was made in part due to the team's experience with
the wild-card tiebreaker game and the first two rounds of the
playoffs, when online sales reached 500 tickets per minute at one
point, Alves said.

"Especially with the weather being as unpredictable as it is in
Colorado, this will ensure we can avoid the lines outside the
ballpark," MLB spokesman Mike Teevan said.

Though Coors Field can hold more than 50,000 fans, fewer than
20,000 tickets will likely be available for each game after the
Rockies allot tickets for season ticket holders, both teams and
Major League Baseball, Alves said.

Without going into detail, he said measures are in place to try
to thwart scalpers looking to scoop up dozens of tickets.

"We are comfortable and confident in what we have to allow the
most fans to get the most tickets we can possibly distribute," he

Peter Bishop, 32, had planned to start work late Monday so he
could be in line at Coors Field at 7:30 a.m. for the lottery. Along
with friends and family members, he wants eight seats, ideally for
Game 3.

"We're certainly not being picky. Any ticket is a blessing as
opposed to no tickets," said Bishop, of Denver.

Bishop also posted four ads on Craigslist seeking to buy from
season ticket holders. As of Wednesday morning, he hadn't heard

Bishop had mixed feelings about sales being totally online.

"If 250,000 people are online trying to get tickets, I can't
imagine the Rockies' Web server can handle that sort of load," he

Alves suggested fans without access to computers might go to the
public library. No branch of the Denver Public Library was set to
open until 10 a.m. Monday, when ticket sales begin.

"We honestly always have a lot of people using our computers at
all our branches every day," said Tracy Donovan, of public
relations for the library. "There are usually people waiting
outside in line."

One season ticket holder who identified himself only as Jim was
offering two Game 4 tickets on Craigslist for $1,500 each
Wednesday. He said he will be at Coors Field for the World Series
but couldn't use all his tickets.

The ticket reseller StubHub already has sold more than 700
tickets for Game 3 at an average price of $718, spokesman Sean Pate
said. The cheapest sale was an upper right field reserved seat that
sold for $348; the most expensive sale was $3,000 for an infield
box seat, Pate said.

Cleveland and Boston are still competing for the American League
title, but World Series tickets at Fenway Park and Jacobs Field are
already selling on StubHub. The average price on StubHub was $1,556
for a seat in Boston and $472 in Cleveland, Pate said.