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Rookies battle on merchandise front

Updated: December 28, 2003, 2:48 AM ET
By Darren Rovell | ESPN.com

NEW YORK -- It was a night so cold that even the most prepared to the brave the winter wind had picked up their pace through the streets of Manhattan. But the name "LeBron" and the countless images of the basketball phenom on the corner of 34th Street and 7th Avenue was enough to stop some in mid-stride.

Most seemed curious to see what the spectacle was all about -- the 80-foot billboard featuring James and the line of more than 100 people standing on the red carpet outside the FootAction ...

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