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Lakers-Spurs: Tastes great, less filling

Updated: May 1, 2004, 11:15 AM ET
By Ric Bucher | ESPN the Magazine

It's an old advertising maxim that only a second-place product mentions its competitor, hoping to give the illusion that it is on equal footing with the industry leader. The top dog avoids any unprompted mention of a challenger to avoid the same illusion.

Which explains why the Lakers are more than happy to talk about the San Antonio Spurs and how much they're looking forward to their upcoming series.

Only, to be clear, this is not Miller pretending to challenge Budweiser with mock ...

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