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Endorsers will be leery of tainted star

Updated: September 1, 2004, 11:57 PM ET
Associated Press

LOS ANGELES -- Kobe Bryant can go on as a basketball superstar, but his squeaky-clean image is gone forever.

The prosecutors' decision in Colorado to drop charges Wednesday frees Bryant to resume his NBA career with the Los Angeles Lakers and collect his new seven-year, $136.4 million contract without fear of going to prison.

Winning back the lucrative endorsement deals that were lost or suspended won't be so easy.

David M. Carter, a Los Angeles-area sports business ...

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