A bargain in the end

Updated: February 11, 2005, 2:22 PM ET
By Adrian Wojnarowski | Special to ESPN.com

EAST RUTHERFORD, N.J. -- Back in the beginning, Rod Thorn remembered, the model of the max-out player never fit Kenyon Martin profile. When the NBA delivered the concept into the collective bargaining agreement, executives believed it belonged to the Kobes and Shaqs, the Duncans and Iversons.

Do you win championships?

Do you sell tickets?

To get max-out money, you would have to be capable of one of those two things. Duncan wins titles, but doesn't sell out buildings. Iverson ...

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