NBA laces up adidas for 11-year partnership
The NBA and shoe and apparel giant adidas announced an 11-year partnership early Tuesday in London that will make the brand the league's official uniform and apparel supplier.The deal, which sources peg at a total value in excess of $400 million, replaces the 10-year contract Reebok negotiated with the league in 2001.
In January, adidas acquired Reebok in a $3.8 billion deal that bolsters its effort to overtake Nike, which is the worldwide market leader. When the ...
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