Cuban says openly gay player would clean up

Updated: February 12, 2007, 10:03 AM ET
ESPN.com news services

Mark Cuban might be the Mavericks owner, but he thinks an openly gay NBA player would be a trail blazer, and a rich one at that.

"From a marketing perspective, if you're a player who happens to be gay and you want to be incredibly rich, then you should come out, because it would be the best thing that ever happened to you from a marketing and an endorsement perspective," Cuban told the Fort Worth Star-Telegram for Monday's edition. "You would be an absolute hero to more Americans ...

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