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Amaechi will represent HeadBlade Inc.

Updated: March 12, 2007, 1:52 PM ET
Associated Press

LOS ANGELES -- Former NBA player John Amaechi became the first openly gay male athlete to sign an endorsement deal with a mainstream company.

HeadBlade Inc., creators of a popular head-shaving razor, announced Monday it had signed Amaechi to a multiyear deal. Financial terms were undisclosed.

"I think it's fantastic that HeadBlade has approached me to endorse the brand,'' said Amaechi in a statement.

Amaechi became the first NBA player to acknowledge his homosexuality ...

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