Stern foresees 'an NBA China'
MACAU, China -- David Stern has a message for China, and it's similar to the one he has been delivering in Europe: Build it and we will come.
The NBA has marketed itself heavily in Asia and Europe, and those efforts have begun to bear some serious fruit on both continents -- particularly here in China, where the game rapidly is pushing to establish itself as the country's No. 2 team sport behind soccer.
In our conversation during halftime of Orlando's 100-84 win over ...
Read full story