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Stern foresees 'an NBA China'

Updated: October 21, 2007, 7:32 PM ET
By John Hollinger | ESPN Insider

MACAU, China -- David Stern has a message for China, and it's similar to the one he has been delivering in Europe: Build it and we will come.

The NBA has marketed itself heavily in Asia and Europe, and those efforts have begun to bear some serious fruit on both continents -- particularly here in China, where the game rapidly is pushing to establish itself as the country's No. 2 team sport behind soccer.

In our conversation during halftime of Orlando's 100-84 win over ...

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