Discussion

Wade changes brand to build his own

Updated: July 17, 2009, 5:40 PM ET
Associated Press

NBA scoring champion Dwyane Wade is changing shoes, making the switch from Converse to Nike's Jordan Brand.

Nike announced Friday that the star Miami Heat guard will now represent the Jumpman label, joining Chris Paul, Carmelo Anthony, Derek Jeter and others.

Wade had three years left on his deal with Converse, which made him the centerpiece of its attempt to reinvigorate a once-thriving basketball business. That relationship seemed rocky when the 2006 NBA Finals MVP wore his ...

Read full story

Comments

You must be signed in to post a comment

Already have an account?

ALSO SEE

MORE NBA HEADLINES