Heat are in demand -- and then some

Updated: July 22, 2010, 11:02 AM ET
ESPN.com news services

MIAMI -- The Miami Heat continue to do boffo box office. And to think, the NBA season is still more than three months away.

The waiting list for Miami season tickets is growing rapidly, fans willing to pay a nonrefundable $100 fee to join. The NBA says the Heat are tops in merchandise sales, with LeBron James, Dwyane Wade and Chris Bosh having three of the five best-selling jerseys. Businesses all over South Florida are trying to cash in on the act, with everything from a LeBron Burger to ...

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