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Erik Spoelstra thrives under scrutiny

Updated: December 10, 2010, 6:28 PM ET
By Brian Windhorst | ESPN.com

SAN FRANCISCO -- Erik Spoelstra is not a natural salesman, though his job might be easier if he were.

He is focused, consistent, thorough and a dogged worker. He's got the smile to pull it off but not the eyes, which endlessly burn with intensity even when he's trying to use humor to relieve the constant tension he works with.

The challenge is formidable. He's got so many people he's in charge of selling, more than just your average coach in an average season. ...

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