James selects his shot, tours Upper Deck plant

Updated: August 31, 2005, 9:34 PM ET
Associated Press

CARLSBAD, Calif. -- At times, LeBron James acted like a kid in a candy store. He was, after all, a 20-year-old NBA superstar in a trading card manufacturing plant.

LeBron James
James

James toured Upper Deck's headquarters on Wednesday, watching the many steps it takes to produce trading cards while accompanied by five fans who won a company promotion.

James even had the rare chance to pick the photo for his upcoming card in the NBA Sweet Shot series.

"Let's go for the dunk," said James, selecting a photo showing him airborne with the ball in his right hand, headed toward the basket, shot by a camera mounted behind the backboard.

With the help of a photo editor, the picture was cropped and a color border added in keeping with the series format.

"I remember purchasing packs of cards," James said later, reflecting on his childhood. "The faces on the cards, a lot of them were Michael Jordan. Now I go to the store, and I see my face. It's amazing how things can turn in such a dramatic fashion."

The Cleveland Cavaliers' forward also went eye-to-eye with a seemingly larger-than-life model of Batman on display in the building's entertainment wing.

"I've got to get me one of those," said James more impressed with Batman than a smaller version of Spiderman nearby.

"When LeBron stops, the whole group stops," said the tour guide, Martin Welling, the senior vice president of creative services.

The five contest winners got to play H-O-R-S-E with James. By the fourth of five games, James was showing some wear on the outdoor court under sunny skies.

"He's got me sweating," said James, referring to a contestant. "I didn't plan on sweating."

James said he works out for two hours during the offseason and that he feels on target physically for the start of training camp in October.


Copyright 2005 by The Associated Press