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Bird to develop, market wine under 'Legends' label

BOSTON -- Boston Celtics Hall of Famer Larry Bird is teaming
with a California winery to produce a line of wines to be sold
under the name "Legends."

The Cosentino Signature Wineries, based in Yountville, Calif.,
plans to roll out the wines beginning in December.

Winery founder Mitch Cosentino said some of the wines will
average around $20, while others will sell for between $60 and $70.
Cosentino says he was drawn to the idea of combining the hoops
legend and fine wines because of the "Larry Legend personality."

Jill Leone, Bird's representative, said he will help develop and
market the wines.

"When he was retired from the Celtics he dabbled in growing
grapes and so he's had an ongoing interest," Leone said.

Bird played for the Celtics for 13 years, helping Boston win
three NBA championships. In 2003 he became the president of
basketball operations for the Indiana Pacers.