Shaq signs shoe deal with Chinese company Li-Ning
Shaquille O'Neal made a fittingly titanic splash when he signed with Miami two summers ago. Now the 7-foot-1, 330-pound Big Aristotle is taking his over-sized act to the largest emerging market in the world.
O'Neal on Monday announced that he has signed a five-year contract with Chinese shoe company Li-Ning, the Miami Herald reported on its Web site. O'Neal becomes the second NBA player to sign with Li-Ning, after former Heat teammate Damon Jones.
"When my friend Damon Jones became an endorser, I saw the shoes he was wearing were very unique and trendy,'' O'Neal said during a news conference in Beijing. "It appealed to me and many other NBA fans."
According the NBA, O'Neal is the fourth most popular athlete in China behind Michael Jordan, Rockets center Yao Ming and former English soccer captain David Beckham. Li-Ning hopes O'Neal will help the company make a dent in China's $1 billion market.
O'Neal's myriad other endorsements have included deals with Pepsi, Reebok, Spaulding and ICY HOT.
Financial terms for the Li-Ning contract were not immediately available.
MORE NBA HEADLINES
- Spurs breeze past Heat with Duncan in form
- Clippers rout Lakers by record 48
- LeBron says sleeved jersey partly to blame
- Noah recruits Melo to join Bulls, sources say
MOST SENT STORIES ON ESPN.COM
- NBA Home
- Boston Celtics
- Brooklyn Nets
- New York Knicks
- Philadelphia 76ers
- Toronto Raptors
- Chicago Bulls
- Cleveland Cavaliers
- Detroit Pistons
- Indiana Pacers
- Milwaukee Bucks
- Atlanta Hawks
- Charlotte Bobcats
- Miami Heat
- Orlando Magic
- Washington Wizards
- Heat Index