Taco Bell new NBA fast-food sponsor

Updated: July 1, 2009, 3:11 PM ET
Associated Press

NEW YORK -- Taco Bell has replaced longtime sponsor McDonald's as the NBA's fast-food partner.

Taco Bell and the NBA have agreed on a four-year deal that includes ads for the fast-food chain on ABC, TNT and ESPN, NBA-themed promotions at Taco Bell's 5,600 restaurants and NBA-themed advertising. Taco Bell will be the title sponsor for the All-Star Saturday Night Skills Challenge and an associate sponsor of the All-Star Jam Session.

The agreement ends the league's 20-year partnership with McDonald's.

The package's value was not disclosed, but a person familiar with the deal confirmed the details to The Associated Press on Wednesday. The person spoke on condition of anonymity because the deal had yet to be announced.

The news first was reported by Sports Business Daily.


Copyright 2009 by The Associated Press