Updated: October 29, 2009, 1:59 AM ET
Turner sets 26-year viewing record
NEW YORK -- The doubleheader featuring title contenders Boston, Cleveland and the Los Angeles Lakers produced Turner's most-watched opening night in its 26 years of airing the NBA.
TNT drew nearly 3.7 million viewers Tuesday for the Celtics' 95-89 victory over the Cavaliers, followed by the Lakers' 99-92 win over the Clippers. That was a 43 percent increase over the 2.6 million that watched last year's opening-night doubleheader.
Overall, it was TNT's most-watched doubleheader since Feb. 2, 1996, a night that was anchored by a Bulls-Lakers showdown.
TNT drew a 2.3 U.S. household rating for Tuesday's coverage.
Copyright 2009 by The Associated Press
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