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Ratings for 2007 finals down 27 percent from last year

NEW YORK -- The NBA Finals were a television bust.

San Antonio's four-game sweep of Cleveland finished with a
record-low 6.2 television rating and 11 share on ABC, Nielsen Media
Research said Friday. That was down 27 percent from the 8.5/15 for
Miami's six-game victory over Dallas last year and 5 percent under
the previous low, a 6.5/12 for San Antonio's six-game win over New
Jersey in 2003. The NBA finals averaged 9.3 million viewers this
year.

San Antonio's series-winning 83-82 victory on Thursday night got
a 6.5/12, down 17 percent from the 7.8/14 for Game 4 last year.

The NHL Stanley Cup finals also hit a record low this year, with
NBC averaging a 1.6/3 for the final three games of Anaheim's
five-game victory over Ottawa. The first two games were televised
on the cable network Versus.

The rating is the percentage watching a telecast among all homes
with televisions, and the share is the percentage tuned in to a
broadcast among those households with televisions on at the time. A
ratings point represents 1,114,000 households.