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Rovell: Cash Bull will reign in Chi-Town

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Wednesday, May 14
Updated: May 14, 6:41 PM ET
Disposing of that disposable income
By Darren Rovell

Curtis Borchardt, the 6-foot-11 center from Stanford, was selected by the Orlando Magic at No. 18 in the first round of Wednesday night's NBA draft, then traded to the Utah Jazz. He is slotted to make a guaranteed $2,993,200 over his first three seasons in the league.

Curtis Borchardt
Curtis Borchardt apparently was able to dig up enough cash to afford new threads for Wednesday's NBA Draft.
So what's Borchardt thinking about buying with what will be a sudden windfall of disposable income?

"Clothes are at the top of the list," said Borchardt, who drives a 1994 BMW. "I have the world's largest legs. I can't just walk into a store and get 38/38's or whatever I am."

Casey Jacobsen, Borchardt's Stanford teammate who was picked 22nd by the Phoenix Suns, said he also wants to keep it simple and plans to purchase a big-screen TV. "And not even those $15,000 flat screen ones. I'm not a person who wants to spend money like that. I don't want to have the nicest car now and I don't want to have a mansion now. I want to have that when I'm 40 or 50." For the time being, Jacobsen will continue to cruise around in his 1997 GMC truck while collecting checks that should total some $2,529,000 over the next three seasons.

Others drafted are like ex-Kansas forward Drew Gooden, who already had begun splurging on himself before being selected fourth by the Memphis Grizzlies. "I have to get me a 600 Benz; that's it," Gooden said of a luxury car whose MSRP begins at $115,000. Gooden, who will make more than $9 million over his first three years in the league, already has purchased a Cadillac Escalade.

"I have two TVs after the first headrest and one after the second headrest and then a big screen TV that comes down from the roof," he said.

Drew Gooden
Drew Gooden apparently spent all his money on his new car.
At least five of the top 13 picks in the 2001 NBA draft, including Eddy Curry, Tyson Chandler, Eddie Griffin, Vladimir Radmanovic and Jason Richardson, said they made their first big splurge on the Cadillac Escalade, which easily fits TVs, DVD players and video game machines.

To complete what Gooden calls "The Draft Package," he'll need the jewelry. "You gotta have what all the cats got," he said.

Other high first-round picks, such as Dajuan Wagner (No. 6, Cavaliers), Melvin Ely (No. 12, Clippers) and Qyntel Woods (No. 21, Blazers), said they plan to buy new homes for their mothers, while Jared Jeffries (No. 11, Wizards) said he will buy a fishing boat for his father.

"I just want to make sure my money doesn't evaporate," said Marcus Haislip, a 6-foot-10 junior from Tennessee. Drafted 13th by the Milwaukee Bucks, Haislip is slotted to make $4,641,960 over his first three seasons.

Best foot forward
Public relations firm Hill and Knowlton and sports business publisher Team Marketing Report announced on Wednesday the formation of an alliance for media training of amateur and professional athletes. Individual athletes will be charged about $5,000 for a one-time training session, and one-shot team coaching will cost in the mid-six figures. "These NBA players, for example, haven't trained off the court like they have on the court," said Dan Migala, executive vice president of Team Marketing Report. "We want to help them with that."

Other athlete media training firms the new alliance will compete against are Charlotte-based Sports Media Challenge and Orlando-based Golden Media Group. "There is a lot of competition for corporate media training, but with the explosion of sports media coverage athletes have been underserved in this area," said Asher Golden, the company's president who recently did a presentation in front of football players from 48 Division-I schools.

Darren Rovell, who covers sports business for, can be reached at
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