Discussion

Longhorns hook record merchandising revenue

Updated: August 26, 2006, 3:39 PM ET
Associated Press

AUSTIN -- The University of Texas can add another national title: first in merchandising.

Bolstered by a national football championship, UT led the nation in licensing revenue and set a record with $8.2 million in royalties from 2005-06, according to the company that handles merchandise licensing for 82 Division I-A schools.

The record sales mark the first time UT has been first in royalties, knocking North Carolina from No. 1 for the first time in five years.

"It's ...

Read full story

Comments

You must be signed in to post a comment

Already have an account?

ALSO SEE

MORE COLLEGE SPORTS HEADLINES