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Despite calls for ban, NCAA says it can't stop beer ads, fantasy sports

Updated: August 8, 2008, 9:59 AM ET
Associated Press

Beer ads will continue to pay for college sports telecasts, and college fantasy leagues could become the next real moneymaker on Web sites.

On Thursday, the NCAA's executive committee decided it couldn't eliminate alcohol advertising, nor could it stop the incorporation of college sports into the fantasy games and decided, essentially, to retain the status quo.

"We want to be very conservative with this," committee chairman Michael Adams said of the beer ads. "Though ...

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